BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.
POLISORB
WoW	134 427	0.6%	13.2%	0	62 148 282	0.5%	24.4%	-0.1
MoM	583 705	1.9%	13.4%	0.1	268 461 664	3.5%	24.8%	0.1
YTD	3 895 220	-7.5%	14.1%	-1.2	1 680 682 902	9.5%	25.5%	-1.2
MAT	8 767 486	5.7%	14.4%	-0.5	3 566 704 476	28.7%	25.9%	0.7
ENTEROSGEL
WoW	133 959	0.1%	13.1%	-0.1	84 040 812	-0.2%	33.0%	-0.4
MoM	571 977	4.3%	13.2%	0.4	359 637 411	4.9%	33.2%	0.6
YTD	3 469 494	2.5%	12.5%	0.3	2 133 696 977	13.6%	32.4%	-0.3
MAT	7 544 584	16.3%	12.4%	0.7	4 518 208 876	26.3%	32.8%	0.3
SMECTA
WoW	102 266	1.9%	10.0%	0.1	21 579 604	2.4%	8.5%	0.1
MoM	437 844	5.7%	10.1%	0.4	92 018 055	6.1%	8.5%	0.2
YTD	2 736 075	-0.1%	9.9%	0	569 676 596	5.2%	8.7%	-0.8
MAT	6 042 115	8.9%	9.9%	-0.1	1 227 033 224	11.0%	8.9%	-1.1
LACTOFILTRUM
WoW	30 349	-1.0%	3.0%	0	16 239 772	-0.0%	6.4%	-0.1
MoM	134 956	-5.5%	3.1%	-0.2	71 683 803	-4.9%	6.6%	-0.6
YTD	901 942	-7.6%	3.3%	-0.3	472 682 543	6.3%	7.2%	-0.6
MAT	1 946 518	3.0%	3.2%	-0.2	979 683 991	13.1%	7.1%	-0.8
FILTRUM
WoW	79 169	3.7%	4.8%	0.3	32 959 617	3.5%	6.6%	0.4
MoM	331 889	1.4%	4.5%	0.2	138 984 696	2.0%	6.2%	0.4
YTD	2 056 888	2.4%	7.4%	0.2	854 550 598	14.2%	13.0%	-0.1
MAT	4 508 583	12.9%	7.4%	0.2	1 791 625 064	21.2%	13.0%	-0.4
ENTERODES
WoW	5 760	-4.5%	0.6%	0	1 659 300	-3.2%	0.7%	0
MoM	24 641	5.7%	0.6%	0	6 987 889	10.8%	0.6%	0
YTD	156 044	-11.7%	0.6%	-0.1	41 010 016	11.0%	0.6%	0
MAT	362 945	-5.3%	0.6%	-0.1	90 024 515	17.9%	0.7%	0
ENTERUMIN
WoW	5 079	-6.8%	0.5%	0	1 422 524	-5.3%	0.6%	0
MoM	22 924	1.4%	0.5%	0	6 338 142	4.2%	0.6%	0
YTD	144 800	126.3%	0.5%	0.3	37 488 502	115.3%	0.6%	0.3
MAT	318 323	323.0%	0.5%	0.4	81 795 499	293.5%	0.6%	0.4
PARODIES
WoW	20 106	1.2%	2.0%	0	6 130 400	2.6%	2.4%	0
MoM	83 680	-7.7%	1.9%	-0.2	25 326 285	-8.0%	2.3%	-0.3
YTD	549 337	34.2%	2.0%	0.5	165 224 812	39.9%	2.5%	0.5
MAT	995 464	46.6%	1.6%	0.4	296 023 602	54.6%	2.1%	0.4
ACTIVATED CHARCOAL
WoW	497 489	0.1%	49.5%	-0.3	29 895 842	1.1%	12.0%	0
MoM	2 106 498	0.9%	49.3%	-0.3	126 643 204	2.4%	12.0%	-0.1
YTD	13 590 275	0.6%	49.1%	0.2	764 974 841	20.3%	11.6%	0.5
MAT	30 023 188	8.8%	49.4%	-0.4	1 556 110 719	23.8%	11.3%	-0.1
WHITE CORN ACTIVE
WoW	8 826	3.7%	1.1%	0.1	3 652 484	3.7%	1.7%	0.1
MoM	32 345	24.6%	0.9%	0.1	13 278 512	34.4%	1.3%	0.3
YTD	155 307	-13.2%	0.6%	-0.1	60 696 431	1.0%	0.9%	-0.1
MAT	362 216	3.8%	0.6%	0	136 934 468	18.2%	1.0%	-0.1
OTHER
WoW	25 020	-3.8%	2.4%	-0.1	9 565 044	-3.7%	3.8%	-0.2
MoM	110 689	-15.5%	2.5%	-0.5	42 254 259	-13.8%	3.9%	-0.8
YTD	651 439	-3.8%	2.4%	-0.1	244 009 277	84.3%	3.7%	1.4
MAT	1 292 591	-9.8%	2.1%	-0.5	451 250 437	31.1%	3.3%	0.1
CATEGORY
WoW	1 022 578	0.5%	100.0%	0	254 351 687	0.8%	100.0%	0
MoM	4 349 510	1.5%	100.0%	0	1 084 683 866	3.1%	100.0%	0
YTD	27 659 430	0.1%	100.0%	0	6 579 009 896	14.8%	100.0%	0
MAT	60 829 024	9.7%	100.0%	0	13 771 597 323	25.2%	100.0%	0

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.
POLISORB	3 895 220	-7.5%	14.1%	-1.2	1 680 682 902	9.5%	25.5%	-1.2
ENTEROSGEL	3 469 494	2.5%	12.5%	0.3	2 133 696 977	13.6%	32.4%	-0.3
SMECTA	2 736 075	-0.1%	9.9%	0	569 676 596	5.2%	8.7%	-0.8
LACTOFILTRUM	901 942	-7.6%	3.3%	-0.3	472 682 543	6.3%	7.2%	-0.6
FILTRUM	2 056 888	2.4%	7.4%	0.2	854 550 598	14.2%	13.0%	-0.1
ENTERODES	156 044	-11.7%	0.6%	-0.1	41 010 016	11.0%	0.6%	0
ENTERUMIN	144 800	126.3%	0.5%	0.3	37 488 502	115.3%	0.6%	0.3
PARODIES	549 337	34.2%	2.0%	0.5	165 224 812	39.9%	2.5%	0.5
ACTIVATED CHARCOAL	13 590 275	0.6%	49.1%	0.2	764 974 841	20.3%	11.6%	0.5
WHITE CORN ACTIVE	155 307	-13.2%	0.6%	-0.1	60 696 431	1.0%	0.9%	-0.1
OTHER	651 439	-3.8%	2.4%	-0.1	244 009 277	84.3%	3.7%	1.4
CATEGORY	27 659 430	0.1%	100.0%	0	6 579 009 896	14.8%	100.0%	0

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.
POLISORB	8 767 486	5.7%	14.4%	-0.5	3 566 704 476	28.7%	25.9%	0.7
ENTEROSGEL	7 544 584	16.3%	12.4%	0.7	4 518 208 876	26.3%	32.8%	0.3
SMECTA	6 042 115	8.9%	9.9%	-0.1	1 227 033 224	11.0%	8.9%	-1.1
LACTOFILTRUM	1 946 518	3.0%	3.2%	-0.2	979 683 991	13.1%	7.1%	-0.8
FILTRUM	4 508 583	12.9%	7.4%	0.2	1 791 625 064	21.2%	13.0%	-0.4
ENTERODES	362 945	-5.3%	0.6%	-0.1	90 024 515	17.9%	0.7%	0
ENTERUMIN	318 323	323.0%	0.5%	0.4	81 795 499	293.5%	0.6%	0.4
PARODIES	995 464	46.6%	1.6%	0.4	296 023 602	54.6%	2.1%	0.4
ACTIVATED CHARCOAL	30 023 188	8.8%	49.4%	-0.4	1 556 110 719	23.8%	11.3%	-0.1
WHITE CORN ACTIVE	362 216	3.8%	0.6%	0	136 934 468	18.2%	1.0%	-0.1
OTHER	1 292 591	-9.8%	2.1%	-0.5	451 250 437	31.1%	3.3%	0.1
CATEGORY	60 829 024	9.7%	100.0%	0	13 771 597 323	25.2%	100.0%	0

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.
POLISORB	134 427	0.6%	13.2%	0	62 148 282	0.5%	24.4%	-0.1
ENTEROSGEL	133 959	0.1%	13.1%	-0.1	84 040 812	-0.2%	33.0%	-0.4
SMECTA	102 266	1.9%	10.0%	0.1	21 579 604	2.4%	8.5%	0.1
LACTOFILTRUM	30 349	-1.0%	3.0%	0	16 239 772	-0.0%	6.4%	-0.1
FILTRUM	79 169	3.7%	4.8%	0.3	32 959 617	3.5%	6.6%	0.4
ENTERODES	5 760	-4.5%	0.6%	0	1 659 300	-3.2%	0.7%	0
ENTERUMIN	5 079	-6.8%	0.5%	0	1 422 524	-5.3%	0.6%	0
PARODIES	20 106	1.2%	2.0%	0	6 130 400	2.6%	2.4%	0
ACTIVATED CHARCOAL	497 489	0.1%	49.5%	-0.3	29 895 842	1.1%	12.0%	0
WHITE CORN ACTIVE	8 826	3.7%	1.1%	0.1	3 652 484	3.7%	1.7%	0.1
OTHER	25 020	-3.8%	2.4%	-0.1	9 565 044	-3.7%	3.8%	-0.2
CATEGORY	1 022 578	0.5%	100.0%	0	254 351 687	0.8%	100.0%	0

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.
POLISORB	583 705	1.9%	13.4%	0.1	268 461 664	3.5%	24.8%	0.1
ENTEROSGEL	571 977	4.3%	13.2%	0.4	359 637 411	4.9%	33.2%	0.6
SMECTA	437 844	5.7%	10.1%	0.4	92 018 055	6.1%	8.5%	0.2
LACTOFILTRUM	134 956	-5.5%	3.1%	-0.2	71 683 803	-4.9%	6.6%	-0.6
FILTRUM	331 889	1.4%	4.5%	0.2	138 984 696	2.0%	6.2%	0.4
ENTERODES	24 641	5.7%	0.6%	0	6 987 889	10.8%	0.6%	0
ENTERUMIN	22 924	1.4%	0.5%	0	6 338 142	4.2%	0.6%	0
PARODIES	83 680	-7.7%	1.9%	-0.2	25 326 285	-8.0%	2.3%	-0.3
ACTIVATED CHARCOAL	2 106 498	0.9%	49.3%	-0.3	126 643 204	2.4%	12.0%	-0.1
WHITE CORN ACTIVE	32 345	24.6%	0.9%	0.1	13 278 512	34.4%	1.3%	0.3
OTHER	110 689	-15.5%	2.5%	-0.5	42 254 259	-13.8%	3.9%	-0.8
CATEGORY	4 349 510	1.5%	100.0%	0	1 084 683 866	3.1%	100.0%	0

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

POLISORB

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "POLISORB"

SKU #1

## [1] "POLISORB MP 12 G #1"

SKU #2

## [1] "POLISORB MP 25 G #1"

SKU #3

## [1] "POLISORB MP 3 G #10"

SKU #4

## [1] "POLISORB MP 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "POLISORB"

SKU #1

## [1] "POLISORB MP 12 G #1"

SKU #2

## [1] "POLISORB MP 25 G #1"

SKU #3

## [1] "POLISORB MP 3 G #10"

SKU #4

## [1] "POLISORB MP 50 G #1"

MS OF COMPETITORS: ENTEROSORBENTS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

ENTEROSGEL

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "ENTEROSGEL"

SMECTA

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SMECTA"

LACTOFILTRUM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "LACTOFILTRUM"

FILTRUM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "FILTRUM"

ENTERODES

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "ENTERODES"

*****

ENTERUMIN

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "ENTERUMIN"

PARODIES

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "PARODIES"

ACTIVATED CHARCOAL

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "ACTIVATED CHARCOAL"

*****

WHITE CORN ACTIVE

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "WHITE CORN ACTIVE"

OTHER BRANDS

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "OTHER"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца