Update: 15.07.2024

Last week: 27 week 2024 (01.07.2024 - 07.07.2024)

Last full month: June 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
POLISORB
WoW 134 427 0.6% 13.2% 0 62 148 282 0.5% 24.4% -0.1
MoM 583 705 1.9% 13.4% 0.1 268 461 664 3.5% 24.8% 0.1
YTD 3 895 220 -7.5% 14.1% -1.2 1 680 682 902 9.5% 25.5% -1.2
MAT 8 767 486 5.7% 14.4% -0.5 3 566 704 476 28.7% 25.9% 0.7
ENTEROSGEL
WoW 133 959 0.1% 13.1% -0.1 84 040 812 -0.2% 33.0% -0.4
MoM 571 977 4.3% 13.2% 0.4 359 637 411 4.9% 33.2% 0.6
YTD 3 469 494 2.5% 12.5% 0.3 2 133 696 977 13.6% 32.4% -0.3
MAT 7 544 584 16.3% 12.4% 0.7 4 518 208 876 26.3% 32.8% 0.3
SMECTA
WoW 102 266 1.9% 10.0% 0.1 21 579 604 2.4% 8.5% 0.1
MoM 437 844 5.7% 10.1% 0.4 92 018 055 6.1% 8.5% 0.2
YTD 2 736 075 -0.1% 9.9% 0 569 676 596 5.2% 8.7% -0.8
MAT 6 042 115 8.9% 9.9% -0.1 1 227 033 224 11.0% 8.9% -1.1
LACTOFILTRUM
WoW 30 349 -1.0% 3.0% 0 16 239 772 -0.0% 6.4% -0.1
MoM 134 956 -5.5% 3.1% -0.2 71 683 803 -4.9% 6.6% -0.6
YTD 901 942 -7.6% 3.3% -0.3 472 682 543 6.3% 7.2% -0.6
MAT 1 946 518 3.0% 3.2% -0.2 979 683 991 13.1% 7.1% -0.8
FILTRUM
WoW 79 169 3.7% 4.8% 0.3 32 959 617 3.5% 6.6% 0.4
MoM 331 889 1.4% 4.5% 0.2 138 984 696 2.0% 6.2% 0.4
YTD 2 056 888 2.4% 7.4% 0.2 854 550 598 14.2% 13.0% -0.1
MAT 4 508 583 12.9% 7.4% 0.2 1 791 625 064 21.2% 13.0% -0.4
ENTERODES
WoW 5 760 -4.5% 0.6% 0 1 659 300 -3.2% 0.7% 0
MoM 24 641 5.7% 0.6% 0 6 987 889 10.8% 0.6% 0
YTD 156 044 -11.7% 0.6% -0.1 41 010 016 11.0% 0.6% 0
MAT 362 945 -5.3% 0.6% -0.1 90 024 515 17.9% 0.7% 0
ENTERUMIN
WoW 5 079 -6.8% 0.5% 0 1 422 524 -5.3% 0.6% 0
MoM 22 924 1.4% 0.5% 0 6 338 142 4.2% 0.6% 0
YTD 144 800 126.3% 0.5% 0.3 37 488 502 115.3% 0.6% 0.3
MAT 318 323 323.0% 0.5% 0.4 81 795 499 293.5% 0.6% 0.4
PARODIES
WoW 20 106 1.2% 2.0% 0 6 130 400 2.6% 2.4% 0
MoM 83 680 -7.7% 1.9% -0.2 25 326 285 -8.0% 2.3% -0.3
YTD 549 337 34.2% 2.0% 0.5 165 224 812 39.9% 2.5% 0.5
MAT 995 464 46.6% 1.6% 0.4 296 023 602 54.6% 2.1% 0.4
ACTIVATED CHARCOAL
WoW 497 489 0.1% 49.5% -0.3 29 895 842 1.1% 12.0% 0
MoM 2 106 498 0.9% 49.3% -0.3 126 643 204 2.4% 12.0% -0.1
YTD 13 590 275 0.6% 49.1% 0.2 764 974 841 20.3% 11.6% 0.5
MAT 30 023 188 8.8% 49.4% -0.4 1 556 110 719 23.8% 11.3% -0.1
WHITE CORN ACTIVE
WoW 8 826 3.7% 1.1% 0.1 3 652 484 3.7% 1.7% 0.1
MoM 32 345 24.6% 0.9% 0.1 13 278 512 34.4% 1.3% 0.3
YTD 155 307 -13.2% 0.6% -0.1 60 696 431 1.0% 0.9% -0.1
MAT 362 216 3.8% 0.6% 0 136 934 468 18.2% 1.0% -0.1
OTHER
WoW 25 020 -3.8% 2.4% -0.1 9 565 044 -3.7% 3.8% -0.2
MoM 110 689 -15.5% 2.5% -0.5 42 254 259 -13.8% 3.9% -0.8
YTD 651 439 -3.8% 2.4% -0.1 244 009 277 84.3% 3.7% 1.4
MAT 1 292 591 -9.8% 2.1% -0.5 451 250 437 31.1% 3.3% 0.1
CATEGORY
WoW 1 022 578 0.5% 100.0% 0 254 351 687 0.8% 100.0% 0
MoM 4 349 510 1.5% 100.0% 0 1 084 683 866 3.1% 100.0% 0
YTD 27 659 430 0.1% 100.0% 0 6 579 009 896 14.8% 100.0% 0
MAT 60 829 024 9.7% 100.0% 0 13 771 597 323 25.2% 100.0% 0

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
POLISORB 3 895 220 -7.5% 14.1% -1.2 1 680 682 902 9.5% 25.5% -1.2
ENTEROSGEL 3 469 494 2.5% 12.5% 0.3 2 133 696 977 13.6% 32.4% -0.3
SMECTA 2 736 075 -0.1% 9.9% 0 569 676 596 5.2% 8.7% -0.8
LACTOFILTRUM 901 942 -7.6% 3.3% -0.3 472 682 543 6.3% 7.2% -0.6
FILTRUM 2 056 888 2.4% 7.4% 0.2 854 550 598 14.2% 13.0% -0.1
ENTERODES 156 044 -11.7% 0.6% -0.1 41 010 016 11.0% 0.6% 0
ENTERUMIN 144 800 126.3% 0.5% 0.3 37 488 502 115.3% 0.6% 0.3
PARODIES 549 337 34.2% 2.0% 0.5 165 224 812 39.9% 2.5% 0.5
ACTIVATED CHARCOAL 13 590 275 0.6% 49.1% 0.2 764 974 841 20.3% 11.6% 0.5
WHITE CORN ACTIVE 155 307 -13.2% 0.6% -0.1 60 696 431 1.0% 0.9% -0.1
OTHER 651 439 -3.8% 2.4% -0.1 244 009 277 84.3% 3.7% 1.4
CATEGORY 27 659 430 0.1% 100.0% 0 6 579 009 896 14.8% 100.0% 0

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
POLISORB 8 767 486 5.7% 14.4% -0.5 3 566 704 476 28.7% 25.9% 0.7
ENTEROSGEL 7 544 584 16.3% 12.4% 0.7 4 518 208 876 26.3% 32.8% 0.3
SMECTA 6 042 115 8.9% 9.9% -0.1 1 227 033 224 11.0% 8.9% -1.1
LACTOFILTRUM 1 946 518 3.0% 3.2% -0.2 979 683 991 13.1% 7.1% -0.8
FILTRUM 4 508 583 12.9% 7.4% 0.2 1 791 625 064 21.2% 13.0% -0.4
ENTERODES 362 945 -5.3% 0.6% -0.1 90 024 515 17.9% 0.7% 0
ENTERUMIN 318 323 323.0% 0.5% 0.4 81 795 499 293.5% 0.6% 0.4
PARODIES 995 464 46.6% 1.6% 0.4 296 023 602 54.6% 2.1% 0.4
ACTIVATED CHARCOAL 30 023 188 8.8% 49.4% -0.4 1 556 110 719 23.8% 11.3% -0.1
WHITE CORN ACTIVE 362 216 3.8% 0.6% 0 136 934 468 18.2% 1.0% -0.1
OTHER 1 292 591 -9.8% 2.1% -0.5 451 250 437 31.1% 3.3% 0.1
CATEGORY 60 829 024 9.7% 100.0% 0 13 771 597 323 25.2% 100.0% 0

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
POLISORB 134 427 0.6% 13.2% 0 62 148 282 0.5% 24.4% -0.1
ENTEROSGEL 133 959 0.1% 13.1% -0.1 84 040 812 -0.2% 33.0% -0.4
SMECTA 102 266 1.9% 10.0% 0.1 21 579 604 2.4% 8.5% 0.1
LACTOFILTRUM 30 349 -1.0% 3.0% 0 16 239 772 -0.0% 6.4% -0.1
FILTRUM 79 169 3.7% 4.8% 0.3 32 959 617 3.5% 6.6% 0.4
ENTERODES 5 760 -4.5% 0.6% 0 1 659 300 -3.2% 0.7% 0
ENTERUMIN 5 079 -6.8% 0.5% 0 1 422 524 -5.3% 0.6% 0
PARODIES 20 106 1.2% 2.0% 0 6 130 400 2.6% 2.4% 0
ACTIVATED CHARCOAL 497 489 0.1% 49.5% -0.3 29 895 842 1.1% 12.0% 0
WHITE CORN ACTIVE 8 826 3.7% 1.1% 0.1 3 652 484 3.7% 1.7% 0.1
OTHER 25 020 -3.8% 2.4% -0.1 9 565 044 -3.7% 3.8% -0.2
CATEGORY 1 022 578 0.5% 100.0% 0 254 351 687 0.8% 100.0% 0

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
POLISORB 583 705 1.9% 13.4% 0.1 268 461 664 3.5% 24.8% 0.1
ENTEROSGEL 571 977 4.3% 13.2% 0.4 359 637 411 4.9% 33.2% 0.6
SMECTA 437 844 5.7% 10.1% 0.4 92 018 055 6.1% 8.5% 0.2
LACTOFILTRUM 134 956 -5.5% 3.1% -0.2 71 683 803 -4.9% 6.6% -0.6
FILTRUM 331 889 1.4% 4.5% 0.2 138 984 696 2.0% 6.2% 0.4
ENTERODES 24 641 5.7% 0.6% 0 6 987 889 10.8% 0.6% 0
ENTERUMIN 22 924 1.4% 0.5% 0 6 338 142 4.2% 0.6% 0
PARODIES 83 680 -7.7% 1.9% -0.2 25 326 285 -8.0% 2.3% -0.3
ACTIVATED CHARCOAL 2 106 498 0.9% 49.3% -0.3 126 643 204 2.4% 12.0% -0.1
WHITE CORN ACTIVE 32 345 24.6% 0.9% 0.1 13 278 512 34.4% 1.3% 0.3
OTHER 110 689 -15.5% 2.5% -0.5 42 254 259 -13.8% 3.9% -0.8
CATEGORY 4 349 510 1.5% 100.0% 0 1 084 683 866 3.1% 100.0% 0

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

POLISORB


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "POLISORB"

SKU #1

## [1] "POLISORB MP 12 G #1"

SKU #2

## [1] "POLISORB MP 25 G #1"

SKU #3

## [1] "POLISORB MP 3 G #10"

SKU #4

## [1] "POLISORB MP 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "POLISORB"

SKU #1

## [1] "POLISORB MP 12 G #1"

SKU #2

## [1] "POLISORB MP 25 G #1"

SKU #3

## [1] "POLISORB MP 3 G #10"

SKU #4

## [1] "POLISORB MP 50 G #1"

MS OF COMPETITORS: ENTEROSORBENTS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


ENTEROSGEL


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "ENTEROSGEL"

SMECTA


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SMECTA"

LACTOFILTRUM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "LACTOFILTRUM"

FILTRUM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "FILTRUM"

ENTERODES


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "ENTERODES"

*****

ENTERUMIN


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "ENTERUMIN"

PARODIES


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "PARODIES"

ACTIVATED CHARCOAL


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "ACTIVATED CHARCOAL"

*****

WHITE CORN ACTIVE


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "WHITE CORN ACTIVE"

OTHER BRANDS


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "OTHER"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Estimated Digital Costs

MI Estimated Costs: TV costs